Published On : 06 July 2020
Many times we find a lot of content creators pushing for, and creating content with the primary objective of increasing the views. For the success of the video, all that they are concerned about views on their portals, which they think comes down to the more, the merrier. Sadly that has not been the case with video streaming networks anymore as understanding how to improve your content can be tricky, especially if you're new to video.
So to make things simpler for the new creators, we have curated a list of the best ways to increase the engagement on the video.
Audience retention metric is the percentage of any video that an average viewer reaches before they decide to stop watching. It is one of the best ways to measure your video's success and is used to determine how engaging the video is to viewers. It is usually paired with an engagement graph, which shows where your viewers are dropping off throughout the video. The creators can use these stats to gain insights into what their viewers want (or don't) for future reference.
The content needs to be engaging enough to hook the viewers within the first 15 secs of the video. When the audience starts to watch a video, they ask themselves, whether the video is worth their time? From the very beginning, in the first 15 seconds, answer the question and give them a reason to stay as long as possible. If they continue to watch the video after this initial stage, only then are they going to make it till the end.
The upcoming creators need to make this their Mantra. Consider it as the best practice for video marketing, and there are many good reasons why. In today's fast-forwarding life, the viewers are becoming more and more impatient. Attention spans seem to get shorter every day, which makes short and crisp content more generally accepted. Don't take this point lightly as content glut is forcing marketers to compete for mind share. Each unnecessary second can cost you viewers, but no one wants to leave a great idea on the cutting room floor. This can be a real challenge as getting a video to fit into whatever space that is believed to be an acceptable length can be a real challenge. But, you can still get your idea through if you curate it well.
Many video producers swear by the notion that the sound needs to be clear without any disturbance. However, all-new creators have come up with some creative ideas on making the audio more engaging than the videos. The slight disruption in the audio can benefit the makers in making the viewer alert to what they see. Remember, music enhances your video, so you need to use it correctly. Better still, add music at the selected points and modulate its volume as appropriate. Don't forget that a brief moment of silence sometimes can help bring a point home.
Makers need to build a loyal community base that will actively increase the leads to higher accumulated watch time. The viewers base that you have earned in the long run tend to be more committed to watching the videos. Not just that, they also generate more traction and better audience retention than those who find you through search results.
Like all the other content banks, videos also need to be designed to appeal to the viewers at a very particular point or timing. If you throw random content at people, you will get random results. For such cases, it is essential to get the right set of audience to watch the videos at the right time. Publishing a particular kind of content when its trends rate is low will not benefit the viewer's rate in any way. An in-depth SEO check of the video content is needed before publishing it. Often do the research based on feedback from other social media outlets, and seek to add the related keywords that the audience is most likely to be searching for. For instance, stay updated with the material that is trending on these networks and immediately use them in your captions to get recommendations for an appropriate title.
With these tips in mind, we hope that you can employ to get viewers to suspend their short attention spans and extend the amount of time.