Global Video Streaming Behaviour

Published On : 11 January 2021

Read ahead to get an in-depth study on COVID-19 and the changes that it has brought to the Global Video Streaming Behaviour by far.


Streaming companies have adapted to unprecedented network strain, which has changed every average individual's demographics on-screen time. This transformation due to the new normal and zero travelling during the pandemic has changed both viewer's and content creators' behavioural traits. Here are some stats to help you understand;

Hike in Digital Screen-Time

Fact #1:

The worldwide estimate of the time spent on streaming video post-pandemic has tremendously increased. Due to the fast-spreading pandemic, many government bodies around the world enforced closure of public gatherings. As part of their containment strategy and curbing the increasing risks of infection, the government issued new advisories that urged the people to stay indoors. This, in turn, caused digital technology and virtual learning to flourish and ensure some degree of continuity.

Tough Times Call for Tough Measures

Fact #2:

In India, the average online viewing time has crossed the earlier bracket of 5.27 hours a day. Consumer spending hours on streaming has increased anywhere from 20% to 50% depending on the channel. Since a huge chunk of the global population is stuck at home amid social restrictions, quarantine, and obligatory lock-downs, there is a great deal of expanse in virtual interaction. Earlier, every individual used to limit their screen time to not more than 5 hours. However, in the current situation, about 97.8% of people have admitted that they have sorted to use video to interact with everyone be it family, friends or sub-ordinates.

Increase in the number of Young Consumers

Fact #3:

India has one of the youngest statistics in the country, affecting various decisions. Under the global practice of trends like #WorkFromHome and #LearnFromHome, the audience is mainly using video conference and live video streams for digital communication purposes and education/ training sessions. For the last few months, younger consumers have also taken to live streaming to keep up with news and current events.

New Normal — New Possibilities

Fact #4:

Live streaming events raised by 300% just within six months. To mitigate the in-persons events, experts are looking forward to more Live Stream Events. On an average basis, Live Stream Events have welcomed 20% of streamers who couldn't attend in-person events due to the COVID-19 scenario.

Propelling Digital Transformation

Fact #5:

38% want to watch favourite artists, 36% want hi-res videos, and 33% want to watch the video content without commercials. Further to this, the interested accessibility to the internet & smartphones and creating more vernacular content across developing economies is also influencing the content delivery strategy.

By-far the solutions providers who stay on up-to-date with such unprecedented issues and new challenges can accelerate in their business by making high-quality video streaming available for all customers. These facts prove that beyond the pandemic lies a broad prospect of scopes that requires consumers/ marketers to imagine the unimaginable.

Embrace the new prospective and ways of thinking! For more such updates keep following this space.

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