Published On 2023-03-12
Infomercials on television have been successful for a reason. Viewers like to see the products in action. It means that demonstrating the significance and application of the company’s product plays a crucial role in sales. Although advertisements can attract a large pool of audience, telecasting its uses in step-by-step methods can close the deal.
Live streaming product demos are a new and improved way of infomercials, which companies can personalise as per target audiences. It’s cost-effective, instant, and engages viewers from start to finish.
The high level of interaction at online events is what makes the live product demo stand out. Irrespective of where they are present, companies can reach thousands of people, demonstrate the product’s salient features, and get instant feedback in real time.
Webinar demos are highly customisable and enable brands to showcase their products/services to global audiences through a high-quality resolution across the digital realms.
The very important reason why companies prefer to run product demonstrations over webinars is data collection. Companies can retrieve first-party data and seamlessly assimilate their information into sales and marketing tech stakes using a well-structured, sophisticated webinar platform.
Let’s delve into some tips and tricks to make the live product demo successful.
Consider the live product demo as a sales pitch. As the whole world will be watching, it’s crucial to create a step-by-step guide that highlights the benefits and salient features of the products. Here are a few things that organisations must consider to drive sales. These go for services and SaaS demonstrations too.
Ensure to keep the introduction brief and captivating. Introduce yourself, the brand, and narrate a story background on how the organisation came up with the product. A good storyboard can enhance deep connection and engage the audience throughout the event.
While introducing the product, some people might leave the product demo, and this is actually a good thing as they are NOT potential customers.
Before highlighting the product’s features- which most people do- it’s advisable to build a live demo around the problems that the product can solve. Outline the challenges that users face and display how the product overcomes them.
The company can also talk about the consequences of not resolving the problems. It will give the product a leverage that not only solves the issue but also saves time and promotes comfort.
Now that the problems have been outlined, it’s time to address the solutions. While demonstrating how to use the product, the company can brand its unique selling points (USPs), which in turn, highlight its strengths and potential among the crowd.
Try to focus more on the technicalities, salient features, and future benefits an individual can derive from the product. At the same time, it shows how the solution can relieve the pain points and what value it can bring to the audience.
After addressing the solutions, it’s time to take audience feedback and resolve their questions. Ask viewers to send their queries through chats, messages, or polls. Try to resolve every enquiry with a set of practical examples.
If any person from the audience criticises the product’s features, take it on a positive note and answer them with humbleness. Don’t forget that the whole world will be watching.
As discussed earlier, a live product demo is more like a sales pitch. Hence, it’s crucial to include a call-to-action to attain organisational goals. At the end of the live product demo, provide certain instructions to viewers on how to buy it via online or offline.
A virtual live-streaming platform lets the company display website links and toll-free numbers on the screen. It helps the company to direct potential leads, gather attendees’ data, and increase sales.
The benefits of running a successful digital demo program can outweigh the costs. If done correctly, driving digital demos with webinars can help organisations to:
Automatically alert the sales team of prospective customers.
Technically gather personal data of viewers.
Effectively connects a larger audience base from any geographic location.
Product demonstration webinars are informative, and when executed right, they have a huge potential to drive sales. For a successful live product demo, always keep the target audience in mind. Use creative content marketing strategies to create a buzz beforehand.
All set to make your product demonstration live? Connect with us. Our marketing experts will provide robust live-streaming solutions to bring overall success to your product launch.
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