Webcasting Brings Employees Together | Read To Know-How

Published On :23 December 2019

Constant interactions between the employees are believed to be the key to making any workforce committed and motivated. It ultimately increases the chances of your business success, not only for the company but for the individuals as well. It ultimately increases the chances of business success, not only for the company but for the individual as well. In fact, according to a recent survey, engaged workers are about 44% more productive than satisfied staff. But as an internal communication specialist, how do you go about connecting with all of your employees?

For ages, the teams have been using telecommunication to give their employees a sense of contentment in working for cooperation that cares about them. According to some recent statistical reports, more than a billion employees around the globe still prefer telecommuting.

While telecommuting comes with a long list of pros, it also has its cons - one of which is a lack of regular interactions among the employees. In order to create a better overview, let us first tell you what the setbacks of solely depending on telephonic interactions in your business are.


Disadvantages of Telecommunication to Business

1. It's costly than it seems

Many assume that acquiring and setting up telecommunication equipment isn't that expensive; however, that's not the case. A business can really spend a lot behind getting telecommunication system set up and its maintenance. This increased costs, in the long run, may hamper the convenience and flexibility which was promised with this technology.

2. It leads to isolation between colleagues

The increase in usage of telecommunication systems has encouraged many employers and employees to adopt many new job formats. A crucial difference between work-from-home and working in the presence of colleagues at an office. It generally keeps the employers and employees apart, which later on might affect the performance of the business. Not many will openly agree; however, they all feel isolated as the feeling of belonging to a team doesn't come in that effectively as it does in face-to-face communication. The emergence of younger employees is making drastic changes in workplaces, where internal communication should not be limited to email and calls. The same technological evolution that made telecommuting a mainstream option has also led to innovations that bring remote employees back together like video calling, webcasting, and so on.

Even studies show that people remember:

  • 10% of what they hear
  • 80% of what they see

Webcasting, especially, makes face-to-face interactions a simple matter of point, click, and smile.

In this article, we will be explaining how webcasting can benefit and improve business communication by utilising webinar services and enterprise media platform. It is not just a substantial option for any updates or topical news, it is also used for live stream the town halls or just need to get things rolling in your company. In such cases, the session is customised to better mimic the onsite experience. Read ahead to get some tricks on how to bring the employees together through webcasting.

Perks of webcasts:

● Keep the creativity flowing

The in-demand soft and hard skills that are ranking on top of the LinkedIn lists are “persuasion”, “corporate communication” and “video production". What's the best way to master these skills than through webcasts?

Having an on-camera experience and the other behind-the-scenes involvements will create more possibilities for employees to gain the necessary skills that are mandatory in today’s workplace. By developing an internal webcast series, you give your team a platform where they can polish their abilities effortlessly and develop their persuasion skills.

The topmost companies have understood this very well which is why you might find them organising small webcasts such as tea-time sessions, brown bag meetings and lunch-and-learns where they discuss ideas or projects that interest the internal teams. Some of them at times go as far as to invite guest speakers to be moderator or panellist in their webcast. This activity can also motivate the bleachers and help you in driving more participation from them.


● Capturing a wide audience including remote workers

Anyone who is working for a business with global offices is very well aware of the challenges of delivering a message to all employees at the same time. There is a never-ending list of complexities, few of which are namely different locations, time-zones and schedules of hundreds of employees. Few of these make it rather impossible to have everybody available which eventually results in low attendance. So to get the message passed across your company without any filtration, professionals consider using a virtual event with a video webcast which is available to everybody who is not able to attend the live session afterwards.

For such projects, you must send invites to all of your employees about a week or at least 2 days prior to the actual broadcast so that your employees can make changes in their schedule and stay available for the live happenings, by either attending it in-person or by watching it online. Through this option, you can rest assured that even your remote employees will not feel neglected and will be well informed about the happenings in the company. Not just that, they also get to have the exact same experience and information as everybody else.


● Cost Reduction

Anyone who is working for a business with global offices is very well aware of the challenges of delivering a message to all employees at the same time. There is a never-ending list of complexities, few of which are namely different locations, time-zones and schedules of hundreds of employees. Few of these make it rather impossible to have everybody available which eventually results in low attendance. So to get the message passed across your company without any filtration, professionals consider using a virtual event with a video webcast which is available to everybody who is not able to attend the live session afterwards.

For such projects, you must send invites to all of your employees about a week or at least 2 days prior to the actual broadcast so that your employees can make changes in their schedule and stay available for the live happenings, by either attending it in-person or by watching it online. Through this option, you can rest assured that even your remote employees will not feel neglected and will be well informed about the happenings in the company. Not just that, they also get to have the exact same experience and information as everybody else.

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