Event Overview

• Client: ELGi
• Industry: Manufacturing
• Event Type: Product Launch
• Services Delivered: Live Streaming / Webcasting, Virtual & Hybrid Event Execution, Video Production Services, Live Streaming on Social Media Platforms (YouTube, Facebook, LinkedIn, Instagram)
• Location: Chennai
• Attendees: Physical audience at the venue and virtual viewers across social media platforms
• Technology Used: Live streaming on the internet, professional production equipment and technical infrastructure, expert crew and manpower, hardware setup, platform features, restreaming technology, and social media simulcasting
• Date: 19 September 2025

Client Background & The Brief

ELGi, a leading manufacturing company, was launching a unique, industry-first product in the air compression segment for industrial applications. The launch event was hosted in Chennai and required widespread digital reach to ensure the product announcement reached audiences beyond the physical venue.

The brief focused on delivering a professionally produced live event while simultaneously broadcasting it across multiple social media platforms to maximise visibility and engagement.

Objective

• Live stream the product launch event on the internet
• Simultaneously broadcast the event across ELGi’s social media channels (YouTube, Facebook, Instagram, and LinkedIn)
• Ensure stable delivery with minimal on-ground technical complexity
• Reach a wide physical and virtual audience without compromising production quality

What We Did

Live Production & Broadcast Setup

• Deployed a multi-camera setup to capture the stage, product reveal, and presenters
• Produced a single high-quality live video output suitable for broadcast
• Managed live video switching to maintain a dynamic and engaging viewing experience

Multi-Platform Live Streaming

• Implemented a simulcast solution to stream the event live across YouTube, Facebook, Instagram, and LinkedIn simultaneously
• Optimised workflows to ensure synchronised streaming across platforms
• Maintained consistent video quality across all digital channels

Content Integration

• Seamlessly integrated pre-recorded AVs into the live event flow
• Ensured smooth transitions between videos and live stage presentations
• Captured live presentations by multiple speakers and streamed them in real time

Key Focus Areas

• Product Showcase: Clear and detailed coverage of the newly launched product
• Content Flow: Smooth integration of pre-recorded AVs with live presentations
• Reach: Maximising audience access through simultaneous social media streaming
• Stability: Reliable streaming performance across multiple platforms

Challenges & Solutions

Challenges

• Delivering the live event simultaneously on multiple social media platforms
• Managing bandwidth efficiently at the event venue
• Ensuring minimal on-ground setup without compromising streaming quality

Solutions

• Deployed a centralised restreaming setup to handle all platforms from a single output
• Optimised bandwidth usage to reduce dependency on heavy on-site infrastructure
• Streamlined technical deployment to keep the event setup efficient and scalable

Results & Impact

• Successfully delivered simultaneous live streaming across all major social platforms
• Enabled the product launch to reach a wide physical and virtual audience
• Maintained stable and uninterrupted streaming throughout the event
• Demonstrated an efficient approach to large-scale digital reach with minimal on-ground setup

Client Feedback

The client was impressed with the solution deployed, particularly the ability to make the live stream available across all platforms with minimal on-ground setup and optimised bandwidth usage.