Published On : 27 January 2020
In the past few years, we have witnessed some massive changes in companies around the world where marketers are solely relying on online video and live video streaming. Today, video marketing is observed as a significant cornerstone of their marketing strategies, and live streaming is an added advantage to help businesses grow. There’s no denying that live video streaming with continue to thrive and make big waves in the content world in the year 2021 and beyond. As a result of its popularity, the most popular social media channels have already implemented live streaming options, and brand marketers took great advantage of this opportunity.
With so much traction comes great responsibility to deliver a flawless live stream. But, there are a few challenges which restrain people from using video streaming technology. In this 2-mins read, we are not just highlighting some of the common live streaming challenges but also giving away some solutions on how to keep them away.
We want to help you in identifying the potential disruptions while streaming before you go live. In that way, your viewers will get guaranteed quality feed from the streaming output. So firstly, let's understand some of the basic requirements that will help you in getting things clear from the beginning. Be it around the clock live streaming or a 15-mins feed, executing a high-quality stream needs set of equipment and tools that will make any broadcast as smooth as silk. First and foremost in the list of equipment is cameras (generally one or more) plus a fast and stable internet connection. Along with that, you’ll also need either live stream encoding software or a hardware encoder and a computer to process it all. And last but not least, you’ll need a platform that will act as a host or service provider for you to stream your video.
Now let’s say you have all of the above requirements, but you are still facing some glitches in the process of accomplishing that pitch-perfect live streaming broadcast. Let us tell you why?
At times, when you extend your broadcast from short-term to constant output, some of the requirements and factors change or become more specific. That's when a handful of common issues disrupt both your stream and viewing experience of the audience.
 Takeaway: Dealing with bandwidth problems
Most of the necessities used for broadcasting are subject to corresponding disturbances and, the one-shot solution of all these problems can be named in just one word:backup. The available backup options and tools can prevent every interruption that can possibly affect the broadcasters and their audiences experience in any way. Half of your problems won’t even arise if you dot the i's and cross the t's before every live stream. From bandwidth issues, internet disconnection, computer reboots to camera problems, all critical disruptions can be kept to a minimum if you have a backup for everything.
 Takeaway: Stabilising the streaming flow
The main problem that will stand out in all cases would be unstable streaming flow. Your prominent goal has to be to provide an uninterrupted flow of data, regardless of network conditions. So make sure your internet connection is at its best before the stream starts. Apart from taking backups, there are many other ways through which you can avoid such breakdowns. Some of the ruptures can be prevented while using adaptive bitrate streaming solutions and systems which enable quick reconnect. It's better to opt for this option as adaptive bitrate techniques lets you choose among MPEG-DASH, HLS, Adobe HTTP Dynamic Streaming and many others means.
 Takeaway: Choosing the right encoder for your stream
One more challenge that looms around the live stream organisers is whether the live video streaming encoder is compatible with your video producing the device. Always be on the safer side by making sure that it works properly with the most popular devices: smartphones, tablets, professional cameras, and other equipment. Always do a test-run to see that the systems and other tools are well connected and support each other. And in case there are any problems, you can prevent the most common issues by troubleshooting them beforehand.
 Takeaway: Playback issues
Other than the challenges, playback also makes it difficult for the providers to stream with ease. While streaming live, you are not sure about what kind of devices your viewers are going to use to watch the respective stream. The simple solution to this is ensuring a multiplatform playback. Enable your stream to be viewed by global audiences from any devices. By playing your stream on various devices and platforms, you get the assurance that any errors won’t stop you from delivering the best user experience for the viewers. You will also need to keep a check on whether the video streaming software is allowing you to share several streams that supports all kinds of formats.
With these takeaways, you can easily make every live video content a clickbait. Hopefully, with this blog, we have addressed all the concerns surrounding the live streaming process. Let us know if you would like us to cover any other challenges that you are facing with your streams.