This is the fourth
edition of IAMAI’s National Conference on Digital Marketing.
Deviating from the set agenda this time, and taking cognizance of
the fact that the industry is now mature enough, IAMAI invites you
to a serious introspection: where is the industry headed? Where and
how is the next round of growth coming from? Is it time to put some
house keeping measures in place?
While there is enough reason to
celebrate the digital medium, this time we call upon our speakers
both insiders and outsiders to the industry to seriously introspect
and come up an action plan to make sure that the digital marketing
industry gets its fair share. Let us make this national conference
an occasion for a hard-hitting debate. |
|
SESSION 1: STANDARDS AND NORMS:
ARE SOME NORMS AND STANDARDS NECESSARY TO ENSURE THE NEXT ROUND OF
GROWTH? |
|
|
| Currently, in India there is no acceptable audience
measurement, no ratings, no accreditation process, no credit
recovery system, no acceptable standards even of banner sizes and
types and there is no audit. How important is the establishment of
some norms for driving the next round of growth? |
Introduction
 |
| Opening Remarks and Session Moderator |
|
Anupam Mittal, Chairman & Managing Director, People
Group |
| Address By |
|
Harish Bahl, Managing Director & CEO, Smile Interactive
Technologies Group
|
|
George Gallate, Global Chairman, Euro RSCG 4D
|
|
Farokh Balsara, Head Media & Entertainment, Ernst &
Young India
|
|
Pratap Bose, Chief Operating Officer, Mudra Group
|
|
Interaction with Delegates and Summing up by the
Session Chair
|
| |
|
SESSION 2: BRAND BUILDING OR PERFORMANCE: IS
IT TIME TO SHIFT TO BRAND BUILDING FROM PERFORMANCE BASED
ADVERTISEMENT? |
|
|
| A strong opinion suggests that the industry should now
move away from performance based advertisement and focus on brand
building. Is the shift desirable? Will it mean that the industry
will lose its biggest: a strong and clearly identifiable RoI? Is
such a shift possible and desirable? What should be the right
mix? |
|
Introduction
|
| Session Chair |
|
Neville Taraporewalla, CEO and Online Media Director,
Publicitas Digital
|
| Speakers |
|
Kashyap Vadapalli, Director - Marketing & Operations,
eBay India
|
|
Krishna Prasad, Executive Producer, MSN India |
|
Upen Roop Rai, Director, Times Internet
|
|
Vikram Sakhuja, Chief Operating Officer - South Asia,
Group M |
|
Interaction with Delegates and Summing up by the Session
Chair
|
| |
|
SESSION 3: VIDEO ADVERTISEMENTS: HOW
SERIOUSLY SHOULD WE TAKE VIDEO ADVERTISEMENTS? |
|
|
| Not long ago it was thought that video advertisement
has the potential to efficiently replace TV advertisements. Given
the mindset and infrastructure issues, how far can video ads take
the industry? What is its future in India? Do advertisers have a
clear understanding of video ads? |
|
Introduction
|
| Session Chair |
|
Suman Srivastava, Chief Executive Officer, Euro RSCG
|
| Speakers |
|
R. Rajnish, Director - Advertiser & Publisher Solutions,
Microsoft India
|
|
Naren Nachiappan, Managing Director, Jivox
|
|
Surya Mantha, Chief Executive Officer, Web18
|
|
Sunil Nair, Chief Executive Officer & Co-Founder,
Nautanki TV
|
|
Saurabh Bhatia, Managing Director, Vdopia
|
|
Interaction with Delegates
|
| |
|
SESSION 4: ADNETWORKS: WHAT VALUE CAN THEY
POSSIBLY BRING? |
|
|
| Adnetworks seem to be the flavour of the year! Can
they really add value to the industry? Are there too many of them
already? Is it becoming a me-too business no sooner than it
started? |
|
Introduction
|
| Session Chair |
|
Anurag Gupta, Managing
Director, DGM India
|
| Speakers |
|
Amar Goel, Founder &
Chief Executive Officer, Komli
|
|
Aditya Khanna,
Co-Founder & Business Head, Tyroo Media
|
|
Ratish Nair,
Co-Founder, Admagnet
|
|
Interaction with Delegates |
| |
|
SESSION 5: MOBILE MARKETING: WHEN ARE WE
GOING TO WALK THE TALK? |
|
|
| Mobile marketing in India still remains in the realm
or talk while the number of users increase by 8 million every month.
Is there a serious business here or it is another of those sectors
where we will keep talking about the potential for the next ten
years? What are the real opportunities and what are the perceived
problems? |
|
Introduction
|
| Session Chair |
|
Viren Popli, Head
Mobile Entertainment, Star India
|
| Speaker |
|
Rathi Gangappa, Client
Service Manager - Onmobile Global Ltd.
|
|
Atanu Mandal,
President, ACL Wireless
|
|
Saurabh Vartikar, Head
Mobile Marketing, Mauj
|
|
Vishal Maheshwari,
Director - Mobile, Yahoo! India
|
|
Naveen Tewari, Chief
Executive Officer, mkhoj
|
|
Interaction with Delegates |
| |
|
|
| |
|
Platinum Sponsor |
|
 |
|
Online Media Partners |
Online Registration Partner |
Webcast Partner |
|
|
 |
 |
|
|
|
|
