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		Session 1: Print - Digital Future of Print Media Why do marketers still prefer print media? Is the transition to digital inevitable and desirable? Is the print media ready for the transition? How is the print media transforming to face the digital challenge?
		Session Moderator R Sukumar, Editor, Mint Panelist: Mitya New, Managing Director, Dow Jones India Mohit Hira, President www.training.com, NIIT T K Arun, Editor, Economic Times Divya Gururaj, Managing Director, Mediacom Panel Discussion Q&A Session conducted by Session Moderator Summing up by Session Moderator
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		Session 2: Television: Outlook for the Television Industry and Digital Media How is the original Digital medium coping with the new one? Is Digital pushing TV to RoI based Advertising? TV Channels investments in new media: Serious business or flavor of the month? IPL on YouTube: New trend or a Flash in the Pan? DTH, IPTV, VOD – Opportunites or New Challenges? Wither Wireless Broadband?
		Session Moderator Manoj Mitta, Senior Editor, Times of India Panelist: Vikram Kaushik, Managing Director & CEO, Tata Sky T Gangadhar, Managing Director, MEC India Sundeep Malhotra, Chief Executive Officer, HomeShop18 Atul Phadnis, Chief Executive Officer, Whats on India Panel Discussion Q&A Session conducted by Session Moderator Summing up by Session Moderator
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		Session 3: Online & Mobile Effective online ads – why some make it and others don't? Online Advertising - Moving beyond Automobile, BFSI and ITES? Ethics, Legality and Morality – Lead generation at what cost? Branding through mobile: How does it work? Looking beyond WAP banner and SMS: What is new? Search and Classifieds on Mobile?
		Session Moderator SN Bhaduri, Country Manager, Consumer Media, Thomson Reuters Panel Discussion: Kartik Jain, Head Marketing & eChannel, ICICI Lombard Ravi Kiran, CEO-South Asia, Starcom MediaVest Group Ramesh Krishnan, Chief Operating Officer, 2ergo India Satya Kalyan Yerramsetti, CEO & Founder , SMSCountry Networks \| 160by2 Panel Discussion Q&A Session conducted by Session Moderator Summing up by Session Moderator
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		Debate: Digital will remain a 7% Medium
		Debate Moderator R Sukumar, Editor, Mint Suman Srivastava, Chief Executive Officer, Euro RSCG Gaurav Gupta, Director Marketing, General Motors Mahesh Murthy, Founder & Chief Executive officer, Pinstorm Rajan Srinivasan, Vice President Sales, Web18 Summing up by Session Moderator Conference Concludes
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