Introduction

Opening Remarks
Atanu Mandal, President, ACL Wireless Download Presentation

Session 1 : What opportunities does mobile advertising present in bringing advertising to the consumer? - Brands

• The state of the mobile marketing industry: the respective places of operators, content providers, developers, agencies and advertisers

• Will the consumer accept advertising direct to their handset?

• Location based advertising Vs Broad branding excercises

• Satisfying the needs of the brand while maintaining the customer relationship

• Pricing strategies for operators and advertisers

Introduction

Session Moderator
Abdul Khan, Vice President & Head Marketing,Tata Teleservices Download Presentation

Panelists

Sanjay Tripathy, Executive Vice President & Head Marketing, HDFC Standard Life Download Presentation

Jai Maroo, Director, Shemaroo Entertainment Download Presentation

Vibhas Mehta, Business Head, Shaadi.com

Panel Discussion

Q & A Session and Summing up by the Session Moderator

Session 2: Mobile ad network and technology enabler’ perspective on mobile advertising

• The role of Mobile ad network and technology enabler in mobile advertising ecosystem

• What, Why and How of mobile advertising

• Channels of mobile advertising

• Is Mobile advertising an idea whose time has come?

Introduction

Session Moderator
Mahesh Murthy, Chief Executive Officer, Pinstorm Technologies

Panelists

Dhritiman Chakraborty, Vice President - Sales, ACL Wireless Download Presentation

Anton Syazi Ahmed Sebi, Deputy Chief Executive Officer, Unified Communications   Download Presentation

Debmalya De, Chief Technology Officer, ACL Wireless Download Presentation

Arun Bhati, Head Service Delivery Platform, Ericsson India & Srilanka Download Presentation

Panel Discussion

Q & A Session & Summing up by the Session Moderator

Session 3: Mobile - Making the most of the newest new media - Agencies

• Accepting the move to mobile marketing as part of the marketing mix

• Is the behaviour of the mobile user the same as any technological user - you have marketed to them online, now what about mobile?

• Discovering what products will work best being mobile marketed

• Increasing your market footprint - targeting new audiences and keeping them

• Can it be done one-to-one? Delivering and improving your brand awareness directly to the individual end user?

• Examples of where is it achieving success, whether awareness or monetised ROI?

• Distinguishing mobile advertising channels, whether messaging, mobile internet or responsive.

Introduction

Session Moderator

Ravi Kiran, CEO-South East & South Asia & CEO-Specialist Solutions, Asia, Starcom MediaVest Group

Panelists

Shantanu Sirohi, Co founder & Vice President, Interactive Avenues Download Presentation

Takashi Koyanagi, Executive Vice-President, Dentsu Media India Download Presentation

Manish Vij, Co Founder & Chief Business Officer, Smile Interactive Download Presentation

Panel Discussion

Q & A and Summing up by the Session Moderator

Session 4: Strategies for reaching the customer without losing them as a customer - Operators

• The operator's role as publisher and gatekeeper

• Understanding what works for customers

• Will network operators be the only success story of mobile marketing

• Should the cost of mobile data services be distributed or shift from the consumer to other participants in the value-chain - subsequently making it cheaper for subscribers to use data services.

• How Mobile Operators are encouraging Brand participation?

• Who's customer is it anyway? The network operator or the advertiser

• How receptive are users for mobile advertising?

Introduction

Session Moderator

Suman Srivastava, Chief Executive Officer, Euro RSCG

Panelists:

Zubin Dubhash, GM-VAS, Tata Teleservices

Neeraj Kumar, Joint DDG, BSNL

Sanjay Passari, Vice President, BPL mobile

Srinivas Gopal, General Manager Marketing VAS, Idea Cellular Download Presentation

Panel Discussion

Q & A and Summing up by the Session Moderator

Concluding Remarks & Vote of Thanks

Tze Leng Wong, CEO, Unified Communications