SEMPO Asia Tour - Search Workshop

Agenda for SEMPO Workshop

SEMPO is organizing a Digital Marketing Event which will bring together the leading global practitioners from the SEM discipline on a single platform. This unique workshop is one of its kind opportunity for SEM specialists across India to:

• Gain insights on Enterprise SEO for large business ventures.
• Learn how Global PPC Campaigns & SEM strategies accelerate growth of your business.
• Discover the impact SEM can have in increasing your reach.

WORKSHOP SESSION SPEAKERS
Welcome Address/Introduction	SEMPO Association
Global PPC Campaigns & SEO/SEM Targeting	Motoko Hunt – SEMPO Chairperson, Asia President: Japanese Search Marketing Strategist
Global SEM Trends – Case Studies	Jeffrey Pruitt – SEMPO Chairperson Partner: Arkon Ventures
Global SEO Strategies for Large Enterprises	Bill Hunt – SEMPO Board of Director President/CEO: Back Azimuth
Discuss Challenges/Live Case Study (IBM)	Bill Hunt – SEMPO Board of Director President/CEO: Back Azimuth
Discuss Challenges/Live Case Study (APNA LOAN)	Vishal Sampat – Founder & CEO, Convonix Inc.
Discuss Challenges/Live Case Study (ABOUT SEMPO - ORGANIZATION)	Paula Hunter - Director of Operations, SEMPO Asia
Panel Discussion

ROUNDTABLE SESSION	SPEAKERS
New Search eco System	Jeffrey Pruitt – SEMPO Chairperson Partner: Arkon Ventures
Market Opportunity for Search	Bill Hunt – SEMPO Board of Director President/CEO: Back Azimuth
SEMPO Asia and Activities	Motoko Hunt – SEMPO Chairperson, Asia President: Japanese Search Marketing Strategist
SEMPO Recruitment	Paula Hunter - Director of Operations, SEMPO Asia

Panel Discussion

How to merge SEM, SEO and social Media Marketing to gain a competitive advantage?

Panel Moderator:	Ravi Kiran, CEO - South East & South Asia & CEO - Specialist Solutions, Asia , Starcorn Media Vest Group
Panelists:	Motoko Hunt – SEMPO Chairperson, Asia President: Japanese Search Marketing Strategist
	Bill Hunt – SEMPO Board of Director President/CEO: Back Azimuth
	Mahesh Murthy - CEO & Founder - Pinstorm
	Vishal Sampat - Founder & CEO, Cononix

Panel Discussion
Future of Search in India
Panelists:	Jeffrey Pruitt – SEMPO Chairperson Partner: Arkon Ventures
	Vivek Bhargava, CEO & Founder - Communicate2 Shantanu Sirohi - Co-Founder & Vice President – Interactive Avenues.
	Parminder Singh - Business Head - Google India
	Ronita Mitra - Corporate Brand, ICICI Bank Sumeet Singh - National Head – Marketing, Alliances & Corporate Communications at Info Edge