PANEL DISCUSSION 1: “ANALOG VS. DIGITAL: WHERE TO SPEND MARKETING BUDGETS NOW, AND WHY”

Sellers of traditional media tout that media such as broadcast TV allows advertisers unrivaled impact and reach, attributes that become even more valuable as media fragments. Sellers of digital media counter that pinpoint targeting and ever-improving analytics make spending more in digital the right choice.

Introduction

Session Moderator

Manish Vij, Co founder & Chief Business Officer, Smile Interactive

Panelists

Mahesh Murthy, Founder & CEO, Pinstrom Technologies 

Kiran Gopinath, Chief Executive Officer, Ozone Media

Kushal Sanghvi, Managing Director, Media Contacts

Chetan Marwah, Partner & Chief Executive Officer, ISHIR Digital

Panel Discussion

PANEL DISCUSSION 2: NEW MEDIA TOOLS

The Internet was just the beginning; these days media planners are faced with a plethora of new digitally-derived media forms from podcasts to blogs, social networking to SMS, all of which need to be evaluated to see if they might meet clients needs. But how to go about it? Our panelists will help you figure that out.

Introduction

Session Moderator

P G Ponnapa, Managing Director, AOL Interactive

Panelists

Pearl Uppal, Director Advertising Sales, Yahoo! India

Naren Nachiappan, Managing Director, Jivox

Premlesh Machama, Head Ad Sales, Sify Ltd

Parminder Singh, Business Head – Technology & Media, Google

Q&A Session 

PANEL DISCUSSION 3: “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER? ”

Convincing a company to spend more money in digital media is one challenge; to get it to use new media forms to break creative ground is an even bigger one. But there are those who have done it, and on this panel, we’ll hear from them-three gutsy clients who innovated not just in the media they’ve used, but in the work they’ve produced for them.

Introduction

Session Moderator

V Ramani, Vice Chairman, Connecturf Worldwide

Panelists

Rohini Rewari, Head Online Campaigns, Intel

Gaurav Gupta, Director Marketing, General Motors

Tushar Vyas, Chief Marketing Officer, Sure Waves

Namrita Sehgal, Senior Manager, Trilogy

Panel Discussion

Q&A Session 

Summing up by Session Moderator

PANEL DISCUSSION 4: THE BLENDED SEARCH REVOLUTION

The first generation of search engines ranked pages based on the content of those pages alone -- the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Today’s search engines automatically blending in results from specialized or "vertical" search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.

Introduction

Session Moderator

Shriram Adukoorie, Founder, Asklaila

Panelists

Vivek Bhargava, Managing Director, Communicate2

Vinod Nambiar, Director of Global Delivery, Position2

Milind Mody, Chief Executive Officer, eBrandz Inc

Narasimha Jayakumar, Business Head – Travel & Local, Google India

Panel Discussion

Q&A Session 

PANEL DISCUSSION 5: TRAFFIC TO WEBSITE AND CONVERSIONS

In the beginning driving traffic was necessary and sufficient, now the dynamics of business has changed driving traffic is important but not sufficient, in the competitive environment with increasing cost per acquisition as marketers there is need for better understanding of website visitors and advertisers look for conversions. This session would look at the importance of digital marketing and maximum potential realization of digital marketing with relevant examples.

Introduction

Session Moderator

K Vaitheeswaran, Co founder & Chief Operating Officer, Indiaplaza.in

Panelists

Bruno Goveas, Head Marketing & Product Management, Akamai Technologies

Anurag Gupta, Managing Director, DGM India Internet Marketing

Kashyap Vadapalli, Director – Marketing & Operations, eBay India

Panel Discussion

Q&A Session