Video on Demand Webcasting |
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Panel
Discussion 1: CREATING A SUCCEsSFUL BUSINESS MODEL FOR
MOBILE ADVERTISING IN INDIA  |
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Educating the advertising industry into the
unique opportunities that mobile can provide for brands.
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- Developing effective mobile planning tools and
methodologies across the industry
- How can the mobile industry deliver effective
metrics and measurability?
- Which proof points do advertisers need now?
- Analyzing techniques for delivering cross operator
inventory
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Session Moderator
Samir Bangara, Chief Operating Officer, Indiagames
Panel Discussion:
Vinish Kathuria, Chief Operating Officer, Spice Digital
Mahesh Narayanan, Country Manager, AdMob
Debasis Chatterji, Chief Executive Officer, Netxcell
Shantanu Sirohi, Co Founder & Vice President, Interactive Avenues.
Q&A conducted by Session Moderator |
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Panel
Discussion 2: Mobile Advertising: the next big thing –
Capabilities and challenges |
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Session Moderator
Shailesh Rao, Managing Director, Google India
Panel Discussion:
Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular
A R Vishwanath, Chairman, CEO & Founder, IMI Mobile
Sanjay Singh, Chief Technology Officer, One97
Raj Singh, Managing Director - India, 2ergo group
Q&A conducted by Session Moderator
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Panel DIscussion 3: who owns the end user and
how much is this relationship worth to
brands? |
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During this discussion, panelists will examine the
competition between operators, brands, social networks,
content providers and device vendors for ownership of
the end user, with specific focus on value. This can
provide for potential advertisers. |
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Session Moderator
Manoj Dawane, Chief Executive Officer, Mauj
Panel Discussion:
Nitish Mittersain, Chief Executive Officer, Nazara Technologies
Chirag Jain, Vice President, Webaroo
Rajiv Hiranandani, Co founder & Country Head, Mobile2win
Kushal Sanghvi, Executive Director - Business Development Media & Alliances, Stratoshear
Q&A conducted by Session Moderator |
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panel discussion 4: overcoming the challenges
of delivering successful creative mobile
campaigns |
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- Identifying the key challenges in developing a
creative mobile campaign.
- Device capabilities
- Device fragmentation
- User experience
- Commission structure and campaign size
- Examining how to convince brands to buy into the
mobile medium with creative campaigns.
- Analysing techniques for delivering creative
campaigns that engage users and deliver brand
equity.
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Session Moderator
Abhijit Saxena, Chief Executive Officer, Netcore
Panel Discussion:
Gaurav Sarin, Head Mobile Advertising and Business Solutions, Aircel Ltd
Sujai Srivastava, Business Head - VAS Marketing & Mobile Advertising, Reliance Communications
Jasmeet Gandhi, Head - Devices OPM & Services Marketing, Nokia India
Apoorv Kumar, Chief Operating Officer, Value First
Q&A conducted by Session Moderator |
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Panel
Discussion 5: driving mobile advertising revenue at the
intersection of mobile social networking AND
location |
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- Analysing different location enabled social
networking service offerings in terms of user
experience and reach.
- Examining the impact that mobile advertising has
on user experience and subscriber volume.
- Can location enabled social networking deliver
sufficient reach for advertisers?
- Is location the key enabler for mobile advertising
revenues?
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Session Moderator
Sanjay Goyal, Founder & CEO, ACL Wireless
Panel Discussion:
Krishna Kumar, Director - Business Development (APAC region), InMobi.com
Satya Yerramsetti, Chief Executive Officer, 160by2
Kiran Konduri, Co Founder, Asklaila
Arun Bhati, Head of Solution Area Service Delivery and Provisioning, Ericsson
Q&A conducted by Session Moderator |
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