17th and 18th January 2006, Mumbai
Digital Summit 2006                                                                                  

Summit Agenda

Digital Summit: Day 1

Session 1: The Potential of Internet Access via Mobile
Moderated Panel: Telco + Interactive Content Service Provider
Keynote Address : Role of the Internet in India in Indian Economy - Realism & Revolution - Where We 're At & Where We're Going
Expert Guest Session: Unleashing the Retail Power of the Web
Speaker: Captain G R Gopinath, MD, Air Deccan
Session 2: Navigating Growth-The Business Opportunities of Broadband
Moderator : Ajit Balakrishnan, MD & CEO, Rediff.com
Session 3: State of the Indian Online Market: Where We're At; Where We're Going? Where is the buying power?
Moderator:Deep Kalra, Founder & CEO ,Makemytrip.com
Session 4: Leverage Search to Drive Retail Sales
Session 5: Challenges facing Ecommerce in India
Moderator : Amitabh Pandey, Group General Manager (IT Services ),IRCTC

Digital Summit: Day 2

Session 1: Integrating Online into the Traditional Media Mix
Session 2: Myths of Mobile Marketing - Is mobile marketing really effective?
Session 3: CMO Panel: Delivering Digitally
 
Session 4: Future of Search Experience
Dr Prasad Ram, CTO,Yahoo India
Session 5: Monetizing Interactive Publishing! Why is search so hot?
Session 6: The Long-Term Market: Impact of the Echo Generation
Ashutosh Srivastava,CEO, GroupM South Asia
Session 7: Online Strategies for Customer Acquisition

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